Case Study – Online Retail

E-Commerce Client Description

Arc-Zone delivers best-of-breed brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Our customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, Industrial suppliers, government, OEM’s and systems integrators, to artists and hobbyists.

Client Goals

  • Increase organic traffic
  • Improve e-commerce revenue
  • Decrease cost per conversion for PPC / Paid Search / Shopping Ads Sales

E-Commerce Client Strategy

Our team worked closely with to build a strategy to reach all of their goals. This included on-page and off-page optimization to improve their organic traffic while addressing Google Adwords and Bing Ads campaign and shopping feed issues. Some technical improvements to the website included a complete overhaul of the internal link and url architecture.

We also implemented a new remarketing campaign which increased visibility and brand awareness to previous visitors that had not yet converted.


  • Organic traffic: 83% Increase
  • E-commerce Revenue: 108% Increase
  • Cost per conversion: 55% Decrease
  • No increases to ad spend during this time

With no increases to the company’s ad budget, we were able to save them money while showing them huge year over year growth.