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Digital Marketing Consulting: What It Is and What to Expect

You may consider hiring a digital marketing consultant to boost your business’s online presence. So, what is a digital marketing consultant, and what can you expect when getting a digital marketing consultation? Let’s dive in and answer those questions.

What is a Digital Marketing Consultant?

A digital marketing consultant provides expert advice and guidance on improving your business’s online marketing strategies. Depending on your goals, this could include anything from search engine optimization (SEO), paid search campaigns, social media, email marketing, and content marketing. As digital marketing consultants, we are here to help you reach more customers, increase your presence online, and ultimately grow your business.

What is a Digital Marketing Consultation?

A digital marketing consultation is a meeting between you and a digital marketing consultant to discuss your business’s online marketing needs and goals. During the consultation, the consultant will ask questions about your business, target audience, and current online marketing strategies. They may also perform an audit of your website and analytics to look for areas of improvement.

How Much Does a Marketing Consultation Cost?

The cost of a digital marketing consultation can vary depending on the consultant and the project’s scope. Some consultants may offer a free initial consultation, while others may charge a flat fee or some charge an hourly rate. It’s important to discuss pricing upfront with your consultant so you know what to expect. When considering cost, you may also find our post on hiring an agency vs hiring an in-house marketer helpful.

What Does a Digital Marketing Consultation Include?

A digital marketing consultation may include various services, depending on your business’s needs.
Some of the most common services offered during a consultation include:

  • An audit of your website and social media accounts
  • A review of your current online marketing strategies
  • Recommendations for improving your website’s SEO
  • Advice on creating effective social media and email marketing campaigns
  • Strategies for increasing your online visibility and reaching more customers

Hiring a Digital Marketing Consultant

Hiring a digital marketing consultant can significantly improve your online presence and grow your customer base. At WCN Digital, our specialty is digital marketing services to improve online lead generation. We can work with your team to create a winning online marketing strategy to increase leads. We will examine what works for you now, what can be improved, and new growth opportunities. Your new online marketing strategy will be data-driven and custom-tailored to reach your target audience. Improved online visibility and leads are what we are here for. Contact us now to get started.