Geofencing is an innovative technology allowing businesses to target specific audiences with messaging, offers, and promotions based on their specific location. With geofencing, your business will more accurately reach your target audience. This means higher engagement and better ROI. In this post, we’ll look at what it is, how it works, the benefits, and the best practices.
So what is Geofencing?
Geofencing is a location-based technology that uses GPS or RFID (Radio-Frequency Identification) to define virtual boundaries around a certain area. When someone enters the virtual perimeter, businesses can trigger an automated response such as a text message, email, or push notification. This is used to target potential customers in a specific area, such as a shopping mall, concert, special event, or a wider area, like a city or state.
Geofencing is a very effective way to target customers who are likely to be interested in your products or services. It is an increasingly popular marketing strategy, that offers an efficient and cost-effective way to reach your target audience.
How Does Geofencing Work?
Geofencing creates a virtual perimeter around a specific location. When someone enters this virtual perimeter, businesses can trigger an automated response such as a text message, email, or push notification. This response can be tailored to the individual, as businesses can track customer behavior in real-time and adjust the message accordingly.
What are the Benefits of Geofencing?
Geofencing offers a range of benefits for businesses. It allows businesses to target their messages more accurately, as they can focus on a specific area, such as a shopping mall or city center, concert, convention, etc… This helps to reduce waste and ensure that businesses are reaching their target audience.
Geofencing also allows businesses to track customer behavior in real-time, allowing them to adjust their messages accordingly. This helps to ensure that businesses are providing a personalized experience to their customers.
It’s also cost-effective and efficient, as businesses don’t have to manually track customer behavior. This helps to lower costs and ensure that businesses are getting the most out of their marketing budget.
Setting up a Campaign
First, you need to decide what area you want to target. This should be based on your target audience, as you should focus on areas where your customers are most likely to be.
Once the area has been identified, you’ll need to set up the virtual perimeter. You should also decide what type of automated response you want to send, such as a text message, email, or push notification.
There are several platforms available that can be used to build and manage geofencing campaigns. Let WCN Digital help you get started.
Real-World Examples
Geofencing is becoming increasingly popular among businesses as it offers an effective and cost-effective way to reach your target audience. Here are some real-world examples of businesses using geofencing:
- Retail stores who want to target customers in a specific area, such as a shopping mall, with special offers and promotions.
- Restaurants who want to target customers who are likely to be interested in their food, such as those in the vicinity of their restaurant.
- Events who want to target customers who are likely to be interested in attending, such as those in the vicinity of the event.
Geofencing Services at WCN Digital
If you’re ready to take advantage of the power of geofencing, there are a number of platforms available, and WCN Digital offers a comprehensive service that helps your business get the most out of your marketing campaigns. Let WCN Digital help you generate new customers and make the most of your marketing in 2023 and beyond.
