For many small law firms, PPC can be absolutely worth it, especially when it’s approached with clear goals and realistic expectations. Pay-per-click advertising is often one of the fastest ways for a small firm to gain visibility online and start learning how potential clients actually search for legal help. Let’s look at when PPC makes […]
Most law firm PPC campaigns don’t fail because PPC doesn’t work. They fail because the system around the ads is broken. Many firms try pay-per-click advertising, don’t see the results they expected, and walk away convinced PPC “doesn’t work for their market.” In reality, PPC often exposes problems that already exist in messaging, intake, tracking, […]
For many small law firms just getting started, the decision feels practical. A specialty company offers a law-firm-specific website, bundled marketing services, and even PPC management, all for a price that feels affordable and manageable. It’s marketed as an easy, low-risk way to get online and “start marketing” without building a full system from scratch. […]
Quick Summary: SEO, AEO, and GEO are all strategies for increasing your law firm’s visibility online, especially in today’s AI-driven search landscape. This post explains the differences between them, and why quality educational content still outperforms trends. On This Page: SEO: What Still Works AEO: Optimizing for AI Answers GEO: Generative Engine Optimization Explained Why […]
Quick Summary: A great ad campaign is worthless if your intake process can’t close the deal. This post explores how law firms can improve intake systems, from first impressions to follow-up, to convert more leads into paying clients. You’ve invested in Google Ads, maybe tried SEO, maybe even hired a marketing agency. The phone rings. […]
Quick Summary: AI search is changing how clients find law firms. If your content isn’t optimized for AI platforms like Google SGE or ChatGPT, you may be invisible. This post explains what law firms need to know, and why now is the time to adapt. The way people find lawyers is changing fast. Google has […]
Quick Summary: Many law firms waste ad dollars chasing broad, competitive keywords out of FOMO. This post breaks down why that strategy often backfires, and how a focused, data-driven approach generates better leads without overwhelming your intake team. At WCN Digital, we’ve seen it time and time again: “Let’s keep that broad campaign running, just […]
We hear it all the time: “We tried Google Ads. It didn’t work.” “We hired a marketing agency. They didn’t get it.” “We spent money and got nothing back.” If that’s you, you’re not alone. Most law firms have been burned by cookie-cutter marketing agencies or outdated strategies that don’t work anymore. But here’s the […]
If you’re like most law firms we talk to, your biggest frustration with digital marketing isn’t traffic, it’s quality. You’ve tried Google Ads, or maybe worked with another agency before. And yeah, the phone rang… but with the wrong people: Unqualified leads Free advice seekers People you don’t even represent And here’s what we tell […]
We talk to law firms every week. And while they all have different practice areas, locations, and goals, there’s one thing that separates the firms growing fast from the ones stuck in place. It’s not their size. It’s not their billboards. It’s not even their budget. It’s that the most successful law firms treat marketing […]
