In the digital world, it’s easy to get lost within the hundreds of thousands of websites and content produced that is similar to yours. How can you stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital audience means knowing wh...
May 01
How Do I Do SEO For PDFs?
If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content ...
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What is Indy Tenderloin Week? Similar to Taco Week, local restaurants and chefs participate in Indy Tenderloin Week to feature their tenderloins. From April 23-29, you can snag the classic Hoosier favorite for $5. Yes, $5! It’s also a week-long fundraiser for Second Helpings, an Indianapolis program...
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What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three ma...
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It’s the best time of the year. No, not Christmas. And not summer vacation. It’s Indy Taco Week 2018. What is Indy Taco Week? From February 19-25, 2018, local restaurants and chefs around Indianapolis participate in this week-long promotion for tacos. Not only that, it’s a fundraiser for Second Help...
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Sep 06
Case Study – Online Retail
Client Description Arc-Zone delivers best-of-breed brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Our customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, I...
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Client Description Schumacher Cargo Logistics, Inc. is an international vehicle shipping and overseas relocation company based in Los Angeles, California since 1977. We have our own offices and warehouse locations in Houston, Texas and Elizabeth, New Jersey, as well as contractor locations in Miami,...
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Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you b...
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What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with...
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Whether you have a landing page that you are using for generating leads, or an e-commerce website, the power of your add to cart or form submission button is often underestimated. A strong Call to Action (CTA) on your page is extremely important. Your CTA is not only there so that your visitors can ...