Digital Marketing Blog

Understanding the differences between SEO and PPC

What’s the difference between SEO and PPC?

It’s easy to stay hidden online within the hundreds of thousands of websites and content produced that may be  similar to yours. How do you get your website and information to stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital…

Case Study – Online Retail

E-Commerce Client Description Arc-Zone delivers best-of-breed brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Our customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, Industrial suppliers, government, OEM’s and systems integrators, to artists and hobbyists. Client Goals Increase organic traffic Improve e-commerce revenue…

SEO for PDFs

How Do I Do SEO For PDFs?

If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content includes:…

Example of a Table Featured Snippet

Everything You Should Know About Featured Snippets

What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three major types of featured…

Case Study – International Moving Company

Client Description Schumacher Cargo Logistics, Inc. is an international vehicle shipping and overseas relocation company based in Los Angeles, California since 1977. We have our own offices and warehouse locations in Houston, Texas and Elizabeth, New Jersey, as well as contractor locations in Miami, Florida and Savannah, Georgia. Whether you are moving automobiles, motorcycles, boats,…

Hiring and SEO Agency

Don’t hire an SEO until you watch this video

Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you both answer. This…

Why responsive website design is important

What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for…

Does Your Call to Action Work? CTA Conversion Optimization Tips

Does Your Call To Action Get Any Action?

Whether you have a landing page that you are using for generating leads, or an e-commerce website, the power of your add to cart or form submission button is often underestimated. A strong Call to Action (CTA) on your page is extremely important. Your CTA is not only there so that your visitors can easily…

Improving Online Sales

How to Write Product Descriptions That Sell

Product descriptions are an important part of having a useful product page on your E-commerce website. They enhance customer experience and should be an important part of your SEO strategy as well. Common E-Commerce Writing Mistakes When you work closely with a product, you may forget to add details that the general public does not…