Great Pay-Per-Click (PPC) management includes expert strategies and tools to optimize for each sales funnel stage. Let’s look at a breakdown of some PPC strategies and ad types that can positively affect the following five sales funnel stages. 1. Increasing Top-of-Funnel awareness with targeted advertising and engaging ad content. Using paid search ads on platforms…
Generating quality leads is crucial to building a successful business. An effective way to generate leads through form submissions on your website is to use lead magnets. So, what is a lead magnet, and how can you ensure that yours will resonate with your target audience? What is a Lead Magnet? A lead magnet is…
Your landing pages are critical tools in digital marketing for generating leads. These purpose-built webpages are where lead-generation strategies thrive. Let’s dive into the essentials of landing page optimization for effective lead generation. What are Landing Pages for Lead Generation? You can kind of think of your landing pages as your digital salespeople. Landing pages are created…
In digital marketing, two of the most potent strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising when generating leads for your website. So, let’s look at the differences between SEO and PPC and how these strategies can capture the best leads. The Power of SEO in Lead Generation SEO is the art and…
Standing out amidst a sea of online ads isn’t just challenging—it’s an art. If you’re a Digital Marketing Director for a large corporation, you know the increasing ad costs and the diminishing returns caused by heightened competition and ad saturation. Two Major Challenges to Overcome with Paid Search Ads The Price of Visibility – As…
As a business owner, you likely already understand how important it is to be found online. When it comes to local SEO, your business needs to be visible to customers in your area. Local search is about your business showing up when people search for products or services in your area. Here are three action…
A/B testing, or split testing, is a tool we often use for conversion rate optimization (CRO). A/B testing generally involves running tests of two different landing page versions to compare headlines, text, or other variables to find what best resonates with users, resulting in the most conversions. Conducting a successful A/B test can come with…
In digital marketing, we all know targeting the right audience is the key to success. Using personalization can take your marketing campaigns to the next level. Consumers are bombarded with generic messages often irrelevant to their needs and preferences. Personalization is how you can make your messages stand out, increase engagement, improve customer satisfaction, and…
The return on investment (ROI) is one of the most essential metrics for measuring how effective a digital marketing campaign is. ROI helps marketers determine the benefits of investing in digital marketing strategies. It helps to make well-informed decisions on budgets and strategy changes. With ROI being such a crucial metric, let’s look at five…
Geofencing marketing or mobile geofencing is a digital strategy that can enhance the performance of your business. By leveraging the power of geofencing marketing, you can reach your target audience at the right time and the right place. With geofencing, you can create customized messages that resonate with your customers and engage them meaningfully. This…
