Digital Marketing FAQ

Digital marketing is essentially online marketing or internet marketing. Digital marketing uses search engines, social media, websites, email, and more to get your business or brand connected to your customers.

When marketing online you can have a more targeted approach than with traditional advertising. With digital marketing, you have the ability to measure your reach and the effectiveness of your online advertising strategies, and quickly make changes to areas that are under-performing. The ability to analyze data, strategize, and make changes quickly can also make it more cost-effective than traditional advertising. The goal is always high ROI. We would say its better than traditional marketing but we are a digital marketing agency. Online marketing is a great way to supplement your offline marketing efforts, and can provide insights into the type of offline marketing that may resonate with your target audience.

Yes. Digital marketing works for every business but not every business will need the same strategy. The goal you are trying to achieve, your competition, and your target audience will determine the best approach to take for your internet marketing strategy.

Ultimately, the online marketing strategy that works best for your business depends on your goals as well as your marketing budget. While there are many types of digital marketing, these are tools most often used to help businesses grow online.
Common Digital Marketing Services

• Search Engine Optimization – SEO
• Pay-Per-Click Advertising – PPC
• Conversion Rate Optimization – CRO
• Email Marketing
• Consulting
• Lead Generation
• Marketing Automation
• Graphic Design
• Content Strategy and Creation
• Web Design & Development Services

Whether you are a B2B company or a B2C company, we can create a custom digital marketing strategy to increase traffic to your website and grow your business with your desired customer base.

You should use both! That’s what we would like to say, but we also know that is not in every marketing budget. As with any marketing service, choosing PPC or SEO is going to come down to your goals and budget. If you aren’t sure because of price, keep in mind that one is not necessarily a cheaper option over the other. Pricing for marketing services really depends on the desired outcome.

If you can only choose one

If you have a special promotion or product or you need traffic quickly to your website you should go with PPC. It will generate targeted traffic much quicker than SEO. SEO is more of a long term commitment. While neither SEO or PPC are set it and forget it, SEO can take longer to increase traffic and it may not be as targeted at first as PPC. With PPC you have more control over the keywords that you appear for.

Using PPC to get started with SEO

Keyword data that you obtain through PPC can be helpful when starting SEO. If you have a limited budget you can always do a little PPC at first to get initial data for SEO. For more on the differences you can read our blog post “What’s the difference between SEO and PPC?” and that may help you decide which is best for you.

Reach – with online marketing you can reach a much larger audience.  You are not limited by the location of your business, unless you want that of course. That is the great thing about internet marketing campaigns, you can keep things local and grow in your town or reach out to your target audience on a global scale.

Cost – when taking the reach into consideration, digital marketing can be much more cost-effective than traditional marketing. It is also easier to quickly make changes to a digital marketing strategy than with traditional marketing such as television ads, radio ads, newspaper, or other traditional print media.

Measurable Results – The analytics data will show you what’s working, what’s not working, and what your clients want or need from you. Regular monitoring is easy with WCN Digital. We create a custom reporting dashboard that you have access to 24/7. That way you can focus on the metrics that matter most to your business.

Better experience and connection with your customers – with digital marketing you can communicate with you customers easier. This could be through social media, online chat integration, better information on your website, better forms….the list goes on. Increased customer engagement and brand loyalty is the goal.

Business Growth – Every business needs and online marketing strategy. When growing your business online or offline your online marketing effort should help build credibility and trust.