PPC Management Services
PPC Campaign Management
Our Indianapolis PPC Management team understands the importance of driving well-targeted traffic, keeping your ads in front of your customers wherever they search and spend time online, and maximizing your ad spend.
ROI-driven PPC campaign management services to get you the high-quality leads your business needs and stay within your budget.
Let's Talk About Your PPC Management Needs
Our PPC Management Services Include:
- Keyword Research – analyzing search volume, competition, and cost-per-click, negative keyword management
- Competitor Research – know what your competitors are bidding on and spending to make sure you don’t fall behind
- Click-Through Rate Improvement – optimizing ad copy and ad extensions to get the highest-performing ads
- Conversion Rate Improvement – landing page optimization recommendations, testing ad text, ad extensions, and landing pages for greater returns
- Quality Score Improvement – working to ensure your ads and landing pages are most relevant to improve your Google quality score.
- Lead Volume Monitoring – ensuring the volume of leads can be handled by your team
- Monitoring Cost and Bid Management – ensuring you get the best leads for your budget
- Clean up of existing PPC campaigns – remove or optimize old and underperforming campaigns
Google & Microsoft Certified Partners
For over ten years, WCN Digital has utilized Google Ads and Microsoft Advertising (formerly Bing Ads) to offer comprehensive PPC management services that get results for our clients. We ensure that the best ad types and enhancements are used to bring you high-quality targeted leads. Google ads is the most widely used pay-per-click advertising platform, but don’t forget that utilizing Microsoft ads can open up more opportunities that may be less competitive. We can determine where and when you should spend your ad budget to get the best ROI.
The Most Popular PPC Ad Types Managed by Our Agency
- Search
- Display
- Shopping
- Video
- Remarketing
- Social media ads
- Location-based advertising (geofencing)
Working with WCN Digital as Your PPC Management Agency
Here is a brief explanation of how our PPC service works and what you can expect when working with us. As your PPC management company, we aim to ensure the best possible ROI when managing your campaigns.
- Discovery – The discovery phase of our PPC services allows our agency to get to know your needs, PPC advertising goals, and target audience. We will also go over the PPC advertising you have tried in the past.
- Setup / Audit – If you already have PPC advertising accounts, we will work with those. Once we have access, auditing PPC campaigns begin. Your PPC manager will work to clean up existing ads and create new ad campaigns. We will set up all your accounts and tracking if you have never done PPC advertising.
- Management – We manage your PPC ads and budgets on an ongoing basis. We continuously optimize PPC ads, eliminate waste, and identify new online advertising opportunities.
- Tracking and Reporting – You will have a custom reporting dashboard that pulls in all the metrics that are most important to you and displays them in a way that is easily communicated and shared on-demand.
Pay-Per-Click (PPC) Advertising FAQ
What is PPC advertising?
PPC stands for pay-per-click, a type of online advertising in which you are charged each time your ad is clicked.
What is PPC Management?
PPC management is the strategy and spending for your paid ad campaigns. PPC management generally includes keyword research and selection, bidding strategies, ad copy, campaign optimization, conversion optimization, and more.
How does PPC work?
While each ad platform may handle it differently, PPC on search engines generally works through a bidding system. Advertisers set the max bid they want to pay for a click on their ad, and the ad platform’s algorithm determines which ad to display based on various factors, including the max bid amount.
What’s the difference between PPC and SEO?
PPC is a paid strategy where you pay for each click on your ads. SEO (Search Engine Optimization) focuses on optimizing your website content to bring traffic through organic search results without directly paying for clicks.
What are the most popular PPC platforms?
The most popular PPC platforms include Google Ads, Bing Ads, and Facebook Ads. Google Ads is the largest and most widely used platform, given Google’s dominance in the search engine market.
What is a Quality Score?
Google Ads uses a metric called Quality Score to evaluate the quality and relevance of your keywords and PPC ads. This metric directly impacts your ad’s competitiveness in the auction, its position, and how much you pay per click. If your Quality Score is high, you can get better ad positions, and it can sometimes lower costs.
Can I target my ads to specific locations or times?
Yes, most PPC platforms will offer targeting options that allow you to target specific locations, times of the day, or days of the week.
How much should my PPC ad budget be?
It depends on your industry. To get an idea, look at what your competitors are spending monthly on PPC ads. If you have a smaller budget in a competitive and expensive space, you will want to use highly focused keywords and optimize your campaigns often to ensure you get the most out of your budget.
The Lates PPC Articles from Our Digital Marketing Blog
Great Pay-Per-Click (PPC) management includes expert strategies and tools to optimize for each sales funnel stage. Let’s look at a breakdown of some PPC strategies and ad types that can positively affect the following five sales funnel stages. 1. Increasing Top-of-Funnel awareness with targeted advertising and engaging ad content. Using paid search ads on platforms…
Your landing pages are critical tools in digital marketing for generating leads. These purpose-built webpages are where lead-generation strategies thrive. Let’s dive into the essentials of landing page optimization for effective lead generation. What are Landing Pages for Lead Generation? You can kind of think of your landing pages as your digital salespeople. Landing pages are created…
In digital marketing, two of the most potent strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising when generating leads for your website. So, let’s look at the differences between SEO and PPC and how these strategies can capture the best leads. The Power of SEO in Lead Generation SEO is the art and…
What Our Clients Have to Say About Working with WCN Digital
“We have used Wade Creative Network for many years now and they are amazing.
I’ve personally worked with Jon for two years and can honestly say that WCN is one of the best partners to work with when it comes to digital marketing. Everyone there is both patient and informative when it comes to making sure the right changes are done to ensure success.
If you are looking for your next partner, you can’t go wrong with Wade Creative Network.”
Austin W.
Schumacher Cargo Logistics
“Great Team! They have been absolutely essential in taking our marketing initiatives to the next level!”
Scott R.
Arc-Zone.com
“The digital marketing services at Wade Creative have helped us improve our inbound marketing and generate quality leads for our law firm. From SEO to PPC Advertising to Website Design, they have been with us every step of the way. It’s a pleasure working with Wade Creative Network!”
Mark M.
Francis Mailman Soumilas, P.C.
