Google’s AdWords Editor 11 Google AdWords has changed dramatically since its inception, there is no denying that. And all for the better. Since it was first launched in 2006, the features and applications have brought about a wide array of benefits to advertisers online. The latest features within this edition of the AdWords Editor are…
How to Set Up a Google Business Page Creating a My Business page through Google has become commonplace. This makes you more searchable and creates credibility in the eyes of the consumer. So how is it done? Follow these easy steps: You first need to have a personal Google Plus account to gain access to…
SEO No-Nos As we all know, the rules of SEO are ever changing. Confusing or not, we understand the importance of good rankings within Google and other search engines. Rankings can make or break your online success. So what are some techniques that you should be staying away from when updating your site and its…
Are you searching for ways to increase your website conversion rates? If you are trying to make the most out of your existing website traffic, you should definitely run split testing. A/B testing is the easiest and the most affordable way to turn your visitors into buying customers. Split testing provides an opportunity to remove doubts and validate…
Here’s a scary thought – internet usage is the fastest growing phenomenon in the history of mankind, and the most used website on the internet is Google. In fact, the typical internet user (billions of them) go to Google and ask it questions several times a day. Google obliges and in return lists some websites based on a…
A/B testing or split testing is a process that website owners use in order to compare two versions of a particular page. This comparison is a great tool to help you understand which changes or factors help a page perform better. Typically this works by showing two different variants of the same web page (variant…
Are you trying to increase your profits by making some changes to your website? Are you worried that the changes might actually lower your conversion rates and therefore profits? A lot of us delay making changes due to endless second guessing or long staff meetings, wondering if a change will be a beneficial one. This is where A/B…
Are you worried about how to do SEO in 2015? You shouldn’t be, because it’s actually very simple, SEO is simpler than it has ever been. More than ever SEO can be summarized as “quality will prevail over quantity, every time”. In 2015 it will be time to forget about the old school link building practices and…
Holiday season is coming and it’s bringing along inevitable shopping sprees in stores all over the country. But did you know the same happens in ecommerce? Holidays are probably the most profitable time of the year for most online retailers. Surveys show that some retailers make up to 40 percent of their yearly income during…
Let’s face it, the internet has completely changed any definition of “marketing” that we have ever known. In fact most small businesses are struggling to figure out how this whole “promoting my business” works today. Do you ever feel frustrated about trying to make a name online? Do you feel like the competition is overwhelming?…
