Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you both answer. This…
What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for…
Whether you have a landing page that you are using for generating leads, or an e-commerce website, the power of your add to cart or form submission button is often underestimated. A strong Call to Action (CTA) on your page is extremely important. Your CTA is not only there so that your visitors can easily…
Product descriptions are an important part of having a useful product page on your E-commerce website. They enhance customer experience and should be an important part of your SEO strategy as well. Common E-Commerce Writing Mistakes When you work closely with a product, you may forget to add details that the general public does not…
Google’s AdWords Editor 11 Google AdWords has changed dramatically since its inception, there is no denying that. And all for the better. Since it was first launched in 2006, the features and applications have brought about a wide array of benefits to advertisers online. The latest features within this edition of the AdWords Editor are…
How to Set Up a Google Business Page Creating a My Business page through Google has become commonplace. This makes you more searchable and creates credibility in the eyes of the consumer. So how is it done? Follow these easy steps: You first need to have a personal Google Plus account to gain access to…
SEO No-Nos As we all know, the rules of SEO are ever changing. Confusing or not, we understand the importance of good rankings within Google and other search engines. Rankings can make or break your online success. So what are some techniques that you should be staying away from when updating your site and its…
Are you searching for ways to increase your website conversion rates? If you are trying to make the most out of your existing website traffic, you should definitely run split testing. A/B testing is the easiest and the most affordable way to turn your visitors into buying customers. Split testing provides an opportunity to remove doubts and validate…
Here’s a scary thought – internet usage is the fastest growing phenomenon in the history of mankind, and the most used website on the internet is Google. In fact, the typical internet user (billions of them) go to Google and ask it questions several times a day. Google obliges and in return lists some websites based on a…
A/B testing or split testing is a process that website owners use in order to compare two versions of a particular page. This comparison is a great tool to help you understand which changes or factors help a page perform better. Typically this works by showing two different variants of the same web page (variant…
