Our Favorite Features of Google’s AdWords Editor 11

Google’s AdWords Editor 11

Google AdWords has changed dramatically since its inception, there is no denying that. And all for the better. Since it was first launched in 2006, the features and applications have brought about a wide array of benefits to advertisers online.
The latest features within this edition of the AdWords Editor are fantastic and we don’t want you to miss or look over them, so we have listed some of our favorites here:

Ability to Make Changes Across Multiple Campaigns
You can now copy and paste changes and apply them across multiple campaigns or ad groups. This can be accomplished with the Make Multiple Changes tool.

Advanced Search Ability
You can now perform complex, multi-keyword searches along with adding filtering criteria.

Side by Side Windows
For those multi-taskers out there, you now can open up several windows at a time to apply changes and updates across the board.

Find and Replace Functionality
You now have the ability to find a specific term or keyword and replace it across campaigns. This can come especially helpful when needed to update a sale price or promotion.

These are just a few of the additions that we found useful in the latest edition. We are excited to see what comes next. Look back often to learn about more features in this update and future updates that we find helpful.