Voice Search Optimization for Your Website

Your Guide to Optimizing Your Website for Voice Search and Boosting SEO

As more and more people use voice-activated assistants like Alexa, Siri, and Google Assistant, optimizing your website for voice search is quickly moving up the priorities list. What is Voice Search Optimization? Voice search optimization is improving your website’s visibility and rankings in search engine results pages (SERPs) for queries made using voice commands. It…

What is Technical SEO and Why is it Important

When it comes to SEO, most people are familiar with on-page optimization and link building, but technical SEO is a lesser-known, and equally important aspect of SEO. Technical SEO is the process of optimizing your website’s backend to improve its functionality, user experience, and search engine crawlability. Technical SEO can have a significant impact on…

Understanding the differences between SEO and PPC

What’s the difference between SEO and PPC?

It’s easy to stay hidden online within the hundreds of thousands of websites and content produced that may be  similar to yours. How do you get your website and information to stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital…

SEO for PDFs

How Do I Do SEO For PDFs?

If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content includes:…

Example of a Table Featured Snippet

Everything You Should Know About Featured Snippets

What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three major types of featured…

Hiring and SEO Agency

Don’t hire an SEO until you watch this video

Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you both answer. This…

Why responsive website design is important

What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for…

Setting up a google my business page

How to Set Up a Google “My Business” Page

How to Set Up a Google Business Page Creating a My Business page through Google has become commonplace. This makes you more searchable and creates credibility in the eyes of the consumer. So how is it done? Follow these easy steps: You first need to have a personal Google Plus account to gain access to…