Great Pay-Per-Click (PPC) management includes expert strategies and tools to optimize for each sales funnel stage. Let’s look at a breakdown of some PPC strategies and ad types that can positively affect the following five sales funnel stages. 1. Increasing Top-of-Funnel awareness with targeted advertising and engaging ad content. Using paid search ads on platforms…
Your landing pages are critical tools in digital marketing for generating leads. These purpose-built webpages are where lead-generation strategies thrive. Let’s dive into the essentials of landing page optimization for effective lead generation. What are Landing Pages for Lead Generation? You can kind of think of your landing pages as your digital salespeople. Landing pages are created…
In digital marketing, two of the most potent strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising when generating leads for your website. So, let’s look at the differences between SEO and PPC and how these strategies can capture the best leads. The Power of SEO in Lead Generation SEO is the art and…
Standing out amidst a sea of online ads isn’t just challenging—it’s an art. If you’re a Digital Marketing Director for a large corporation, you know the increasing ad costs and the diminishing returns caused by heightened competition and ad saturation. Two Major Challenges to Overcome with Paid Search Ads The Price of Visibility – As…
Geofencing marketing or mobile geofencing is a digital strategy that can enhance the performance of your business. By leveraging the power of geofencing marketing, you can reach your target audience at the right time and the right place. With geofencing, you can create customized messages that resonate with your customers and engage them meaningfully. This…
It’s easy to stay hidden online within the hundreds of thousands of websites and content produced that may be similar to yours. How do you get your website and information to stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital…
What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with the appropriate adjustments made for…
Google’s AdWords Editor 11 Google AdWords has changed dramatically since its inception, there is no denying that. And all for the better. Since it was first launched in 2006, the features and applications have brought about a wide array of benefits to advertisers online. The latest features within this edition of the AdWords Editor are…
SEO is a complicated dance. And if it wasn’t already complicated enough, navigating through tool after tool after tool… it can be exhausting, especially if you are new to this whole thing! Whether you are doing the work yourself, or just want to understand the basics so you can confidently talk to your SEO professionals,…
