Most law firms have a contact form on their website. Some are simple, asking for a name, phone number, email address, and a brief description of the legal matter. Others
Every few years, something new is supposed to make websites obsolete. Social media was going to do it. Google Business Profiles were going to do it. Zero-click searches were going
One of the most common mistakes law firms make when evaluating marketing performance is assuming that every lead that does not become a client was a bad lead. At first
One of the biggest mistakes law firms make with PPC is assuming the first few weeks tell the full story. A Google Ads campaign launches, leads begin coming in, and
For many law firms, the click itself feels like the goal of Google Ad or Microsoft Ads PPC campaigns. In reality, it is only the beginning of a much larger
Many law firms invest in Google Ads and other PPC campaigns expecting a steady stream of new cases, only to find that while leads come in, very few actually turn
Measuring return on investment (ROI) in law firm PPC campaigns is often more complex than it first appears. Many firms look at metrics like cost per click or cost per
Low-quality leads are one of the most common frustrations law firms experience when running Google Ads and other PPC campaigns. Many firms expect that if someone clicks on an ad
Quick Summary: A great ad campaign is worthless if your intake process can’t close the deal. This post explores how law firms can improve intake systems, from first impressions to
The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law
A plain-English guide for law firms trying to understand how PPC really works.
Used by law firms to evaluate their marketing strategy.
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