A/B testing or split testing is a process that website owners use in order to compare two versions of a particular page. This comparison is a great tool to help you understand which changes or factors help a page perform better. Typically this works by showing two different variants of the same web page (variant…
Digital Marketing Blog
Why A/B Testing is Essential for Your Online Business
Are you trying to increase your profits by making some changes to your website? Are you worried that the changes might actually lower your conversion rates and therefore profits? A lot of us delay making changes due to endless second guessing or long staff meetings, wondering if a change will be a beneficial one. This is where A/B…
Old School Link Building No Longer Works – Focus On Human Authority Indicators
Are you worried about how to do SEO in 2015? You shouldn’t be, because it’s actually very simple, SEO is simpler than it has ever been. More than ever SEO can be summarized as “quality will prevail over quantity, every time”. In 2015 it will be time to forget about the old school link building practices and…
Prepare your site for a successful holiday season with these 12 e-commerce design tips
Holiday season is coming and it’s bringing along inevitable shopping sprees in stores all over the country. But did you know the same happens in ecommerce? Holidays are probably the most profitable time of the year for most online retailers. Surveys show that some retailers make up to 40 percent of their yearly income during…
Boost sales with search marketing using microdata
Let’s face it, the internet has completely changed any definition of “marketing” that we have ever known. In fact most small businesses are struggling to figure out how this whole “promoting my business” works today. Do you ever feel frustrated about trying to make a name online? Do you feel like the competition is overwhelming?…
4 Free SEO Tools You Should Be Using
SEO is a complicated dance. And if it wasn’t already complicated enough, navigating through tool after tool after tool… it can be exhausting, especially if you are new to this whole thing! Whether you are doing the work yourself, or just want to understand the basics so you can confidently talk to your SEO professionals,…
