Quick Summary: Many law firms waste ad dollars chasing broad, competitive keywords out of FOMO. This post breaks down why that strategy often backfires, and how a focused, data-driven approach generates better leads without overwhelming your intake team. At WCN Digital, we’ve seen it time and time again: “Let’s keep that broad campaign running, just…
If you’re like most law firms we talk to, your biggest frustration with digital marketing isn’t traffic, it’s quality. You’ve tried Google Ads, or maybe worked with another agency before. And yeah, the phone rang… but with the wrong people: Unqualified leads Free advice seekers People you don’t even represent And here’s what we tell…
If you’re a solo attorney or small firm partner, you’ve probably asked yourself this question: “How can I compete with the big guys online?” You’ve seen their massive billboards, YouTube ads, and first-page Google dominance, and it might feel like there’s no room left for you. But here’s the truth: there is room. And not…
The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law firms, the truth is simpler: the funnel still exists. It’s just longer, more complex, and more influenced by online reputation than ever before. If you’re…
When it comes to digital advertising, law firms often focus on Google Ads, Facebook, and LinkedIn. These are all fantastic. But one platform that many attorneys and law firms overlook—yet holds incredible potential—is Reddit. With millions of highly engaged users discussing everything from legal advice to personal experiences with the justice system, Reddit offers law…
For attorneys and law firms, standing out in a crowded digital landscape is crucial for growing your client base and reaching potential clients at critical moments. This is where pay-per-click (PPC) advertising comes into play. At WCN Digital, we understand how PPC can be a game-changer for law firms looking to boost leads and increase…
Paid search advertising is becoming increasingly necessary for businesses that want to increase online visibility, drive traffic, and boost conversions. With all the various types of paid search advertising available, it can be confusing which type will benefit your business the most. So, let’s look at the most popular types of paid search advertising and…
Digital marketers use pay-per-click advertising (PPC) to drive immediate traffic and boost sales for clients, but there is even more value to be gained. The information gathered from PPC ad campaigns can also improve overall digital marketing strategies. Let’s look at how PPC data can be leveraged for more than just improving your PPC ads….
Great Pay-Per-Click (PPC) management includes expert strategies and tools to optimize for each sales funnel stage. Let’s look at a breakdown of some PPC strategies and ad types that can positively affect the following five sales funnel stages. 1. Increasing Top-of-Funnel awareness with targeted advertising and engaging ad content. Using paid search ads on platforms…
Your landing pages are critical tools in digital marketing for generating leads. These purpose-built webpages are where lead-generation strategies thrive. Let’s dive into the essentials of landing page optimization for effective lead generation. What are Landing Pages for Lead Generation? You can kind of think of your landing pages as your digital salespeople. Landing pages are created…
