There isn’t a single “correct” PPC budget for law firms, but there are realistic ranges and strategic considerations that determine whether a budget makes sense. One of the most common questions we hear is: “How much should we be spending?” The honest answer depends on your practice area, market, goals, and how aggressively you want […]
Choosing the right PPC agency can have a significant impact on your firm’s growth, budget efficiency, and long-term marketing success. For many law firms, pay-per-click advertising represents a meaningful investment. That makes selecting the right partner just as important as selecting the right platform. Here is what we recommend attorneys look for when evaluating a […]
For many small law firms, PPC can be absolutely worth it, especially when it’s approached with clear goals and realistic expectations. Pay-per-click advertising is often one of the fastest ways for a small firm to gain visibility online and start learning how potential clients actually search for legal help. Let’s look at when PPC makes […]
Most law firm PPC campaigns don’t fail because PPC doesn’t work. They fail because the system around the ads is broken. Many firms try pay-per-click advertising, don’t see the results they expected, and walk away convinced PPC “doesn’t work for their market.” In reality, PPC often exposes problems that already exist in messaging, intake, tracking, […]
For many small law firms just getting started, the decision feels practical. A specialty company offers a law-firm-specific website, bundled marketing services, and even PPC management, all for a price that feels affordable and manageable. It’s marketed as an easy, low-risk way to get online and “start marketing” without building a full system from scratch. […]
Quick Summary: Many law firms waste ad dollars chasing broad, competitive keywords out of FOMO. This post breaks down why that strategy often backfires, and how a focused, data-driven approach generates better leads without overwhelming your intake team. At WCN Digital, we’ve seen it time and time again: “Let’s keep that broad campaign running, just […]
If you’re like most law firms we talk to, your biggest frustration with digital marketing isn’t traffic, it’s quality. You’ve tried Google Ads, or maybe worked with another agency before. And yeah, the phone rang… but with the wrong people: Unqualified leads Free advice seekers People you don’t even represent And here’s what we tell […]
If you’re a solo attorney or small firm partner, you’ve probably asked yourself this question: “How can I compete with the big guys online?” You’ve seen their massive billboards, YouTube ads, and first-page Google dominance, and it might feel like there’s no room left for you. But here’s the truth: there is room. And not […]
The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law firms, the truth is simpler: the funnel still exists. It’s just longer, more complex, and more influenced by online reputation than ever before. If you’re […]
When it comes to digital advertising, law firms often focus on Google Ads, Facebook, and LinkedIn. These are all fantastic. But one platform that many attorneys and law firms overlook—yet holds incredible potential—is Reddit. With millions of highly engaged users discussing everything from legal advice to personal experiences with the justice system, Reddit offers law […]
