For many small law firms just getting started, the decision feels practical. A specialty company offers a law-firm-specific website, bundled marketing services, and even PPC management, all for a price that feels affordable and manageable. It’s marketed as an easy, low-risk way to get online and “start marketing” without building a full system from scratch….
Quick Summary: SEO, AEO, and GEO are all strategies for increasing your law firm’s visibility online, especially in today’s AI-driven search landscape. This post explains the differences between them, and why quality educational content still outperforms trends. On This Page: SEO: What Still Works AEO: Optimizing for AI Answers GEO: Generative Engine Optimization Explained Why…
As more and more people use voice-activated assistants like Alexa, Siri, and Google Assistant, optimizing your website for voice search is quickly moving up the priorities list. What is Voice Search Optimization? Voice search optimization is improving your website’s visibility and rankings in search engine results pages (SERPs) for queries made using voice commands. It…
When it comes to SEO, most people are familiar with on-page optimization and link building, but technical SEO is a lesser-known, and equally important aspect of SEO. Technical SEO is the process of optimizing your website’s backend to improve its functionality, user experience, and search engine crawlability. Technical SEO can have a significant impact on…
