If you’re like most law firms we talk to, your biggest frustration with digital marketing isn’t traffic—it’s quality. You’ve tried Google Ads, or maybe worked with another agency before. And yeah, the phone rang… but with the wrong people: Unqualified leads Free advice seekers People you don’t even represent And here’s what we tell every…
We talk to law firms every week. And while they all have different practice areas, locations, and goals, there’s one thing that separates the firms growing fast from the ones stuck in place. It’s not their size. It’s not their billboards. It’s not even their budget. It’s that the most successful law firms treat marketing…
If you’re a solo attorney or small firm partner, you’ve probably asked yourself this question: “How can I compete with the big guys online?” You’ve seen their massive billboards, YouTube ads, and first-page Google dominance, and it might feel like there’s no room left for you. But here’s the truth: there is room. And not…
The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law firms, the truth is simpler: the funnel still exists. It’s just longer, more complex, and more influenced by online reputation than ever before. If you’re…
Digital marketers use pay-per-click advertising (PPC) to drive immediate traffic and boost sales for clients, but there is even more value to be gained. The information gathered from PPC ad campaigns can also improve overall digital marketing strategies. Let’s look at how PPC data can be leveraged for more than just improving your PPC ads….
Generating quality leads is crucial to building a successful business. An effective way to generate leads through form submissions on your website is to use lead magnets. So, what is a lead magnet, and how can you ensure that yours will resonate with your target audience? What is a Lead Magnet? A lead magnet is…
Your landing pages are critical tools in digital marketing for generating leads. These purpose-built webpages are where lead-generation strategies thrive. Let’s dive into the essentials of landing page optimization for effective lead generation. What are Landing Pages for Lead Generation? You can kind of think of your landing pages as your digital salespeople. Landing pages are created…
Standing out amidst a sea of online ads isn’t just challenging—it’s an art. If you’re a Digital Marketing Director for a large corporation, you know the increasing ad costs and the diminishing returns caused by heightened competition and ad saturation. Two Major Challenges to Overcome with Paid Search Ads The Price of Visibility – As…
As a business owner, you likely already understand how important it is to be found online. When it comes to local SEO, your business needs to be visible to customers in your area. Local search is about your business showing up when people search for products or services in your area. Here are three action…
In digital marketing, we all know targeting the right audience is the key to success. Using personalization can take your marketing campaigns to the next level. Consumers are bombarded with generic messages often irrelevant to their needs and preferences. Personalization is how you can make your messages stand out, increase engagement, improve customer satisfaction, and…
