You’ve invested in Google Ads, maybe tried SEO, maybe even hired a marketing agency. The phone rings. Your inbox fills up.
But somehow… the cases don’t come in.
Sound familiar? You’re not alone.
The biggest hidden leak in most marketing efforts is intake.
Marketing brings attention. But intake is what turns attention into revenue. And if you’re not optimizing both, your law firm is leaving serious money on the table.
Common Intake Problems That Kill Conversions
Even firms with solid marketing can fall short on intake. Some of the biggest problems we see:
- No pre-qualification: Every lead goes to the same inbox or phone line
- Slow response times: Leads are’t contacted within 5-10 minutes
- No intake training: Staff don’t know how to guide a legal consult
- No call tracking: No way to see which leads are turning into clients
- Generic forms: One-size-fits-all intake forms that don’t filter leads
Sound like a lot? It is. But small changes make a big difference.
What a Conversion Ready Intake System Looks Like
While every firm is different, most high-performing intake systems include:
- Custom intake forms: Tailored questions for each practice area
- Real-time notifications: So no lead sits unattended
- Phone call tracking: Know where your best calls come from
- Landing pages that pre-screen: So your staff speaks to qualified prospects only
- Follow-up automations: Email/SMS sequences to re-engage missed opportunities
This isn’t about throwing software at the problem. It’s about building a process that supports your staff and protects your ad spend.
Intake Is’t Just Operations, It’s Part of Your Marketing System
Take a look at your full funnel from ad click to client conversion.
- Write intake questions
- Test form placements
- Set up call-tracking numbers
- Filter out low-quality leads before they ever reach your team
Because good marketing doesn’t stop at the click. It stops at the signed client.
Want More Cases? Fix the Leak.
If your intake system isn’t optimized, your marketing will always underperform.
We help law firms build end-to-end growth systems that connect smart marketing with smart intake. If you’re ready to close the gap between lead and client we should talk.
Call us now at 1-317-222-1299 or fill out our contact form to get started.
FAQs
Why is my law firm getting leads but not cases?
You may have an intake problem. Without proper filtering, tracking, and follow-up, even good leads can fall through the cracks.
What is a law firm intake system?
An intake system includes the forms, phone processes, follow-ups, and tools that turn leads into signed clients. It’s where marketing ends and conversion begins.
How fast should my intake team respond to leads?
Ideally, within 5–10 minutes. Leads that don’t hear back quickly often move on to another firm.
What does WCN Digital offer beyond lead generation?
We help law firms build marketing systems, including landing pages, forms, and intake workflows, that improve lead quality and increase conversions.
Can you help us improve our intake process?
Yes. We can consult on intake systems, lead flow, and response timing to help law firms turn more leads into clients without overwhelming their team.
