If you’re a solo attorney or small firm partner, you’ve probably asked yourself this question: “How can I compete with the big guys online?” You’ve seen their massive billboards, YouTube ads, and first-page Google dominance, and it might feel like there’s no room left for you. But here’s the truth: there is room. And not…
The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law firms, the truth is simpler: the funnel still exists. It’s just longer, more complex, and more influenced by online reputation than ever before. If you’re…
In digital marketing, two of the most potent strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising when generating leads for your website. So, let’s look at the differences between SEO and PPC and how these strategies can capture the best leads. The Power of SEO in Lead Generation SEO is the art and…
As a business owner, you likely already understand how important it is to be found online. When it comes to local SEO, your business needs to be visible to customers in your area. Local search is about your business showing up when people search for products or services in your area. Here are three action…
As more and more people use voice-activated assistants like Alexa, Siri, and Google Assistant, optimizing your website for voice search is quickly moving up the priorities list. What is Voice Search Optimization? Voice search optimization is improving your website’s visibility and rankings in search engine results pages (SERPs) for queries made using voice commands. It…
When it comes to SEO, most people are familiar with on-page optimization and link building, but technical SEO is a lesser-known, and equally important aspect of SEO. Technical SEO is the process of optimizing your website’s backend to improve its functionality, user experience, and search engine crawlability. Technical SEO can have a significant impact on…
It’s easy to stay hidden online within the hundreds of thousands of websites and content produced that may be similar to yours. How do you get your website and information to stand out? What makes a page rank really well on sites like Google and Bing? Knowing how to get in front of your digital…
If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content includes:…
What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three major types of featured…
Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you both answer. This…
