The sales funnel isn’t dead, it’s just different. Many marketing agencies are quick to declare that the traditional sales funnel is over, replaced by “Search Everywhere Optimization.” But for law firms, the truth is simpler: the funnel still exists. It’s just longer, more complex, and more influenced by online reputation than ever before. If you’re…
When it comes to digital advertising, law firms often focus on Google Ads, Facebook, and LinkedIn. These are all fantastic. But one platform that many attorneys and law firms overlook—yet holds incredible potential—is Reddit. With millions of highly engaged users discussing everything from legal advice to personal experiences with the justice system, Reddit offers law…
Paid search advertising is becoming increasingly necessary for businesses that want to increase online visibility, drive traffic, and boost conversions. With all the various types of paid search advertising available, it can be confusing which type will benefit your business the most. So, let’s look at the most popular types of paid search advertising and…
Creating a social media strategy for your e-commerce business can be overwhelming. This guide will help you focus on what’s essential for your online store. We will focus on how to use social media marketing to boost your e-commerce sales—starting with developing an effective e-commerce social media marketing strategy. It is crucial for your e-commerce…
Social media is an essential tool for businesses and individuals looking to expand their reach and connect with their target audiences. But building a strong social media following is not always easy. With so many platforms and millions of users, it can be challenging to stand out and attract new followers. Fortunately, there are several…
Social media is an essential component of any successful digital marketing strategy. It provides businesses with a platform to connect with their target audience, increase brand awareness, and build a loyal customer base. But managing your social media presence can be overwhelming, especially with the constant updates to algorithms and the plethora of platforms and…
How to Set Up a Google Business Page Creating a My Business page through Google has become commonplace. This makes you more searchable and creates credibility in the eyes of the consumer. So how is it done? Follow these easy steps: You first need to have a personal Google Plus account to gain access to…
Are you worried about how to do SEO in 2015? You shouldn’t be, because it’s actually very simple, SEO is simpler than it has ever been. More than ever SEO can be summarized as “quality will prevail over quantity, every time”. In 2015 it will be time to forget about the old school link building practices and…
SEO is a complicated dance. And if it wasn’t already complicated enough, navigating through tool after tool after tool… it can be exhausting, especially if you are new to this whole thing! Whether you are doing the work yourself, or just want to understand the basics so you can confidently talk to your SEO professionals,…
