Most law firms have a contact form on their website. Some are simple, asking for a name, phone number, email address, and a brief description of the legal matter. Others
Every few years, something new is supposed to make websites obsolete. Social media was going to do it. Google Business Profiles were going to do it. Zero-click searches were going
For a long time, Google advertising for law firms mostly meant one thing: Search Ads. Someone searched for a personal injury lawyer, divorce attorney, criminal defense lawyer, or another legal
For years, Google Ads has been closely associated with one thing: search. Someone needs a lawyer, searches Google, sees an ad, clicks it, and hopefully contacts the firm. Google Demand
Google presents Performance Max Campaigns as the next evolution of advertising, promising to reach more potential clients across Search, YouTube, Gmail, Maps, Display, and Discover from a single campaign. The
One of the most common mistakes law firms make when evaluating marketing performance is assuming that every lead that does not become a client was a bad lead. At first
One of the most common questions law firms ask after launching a Google Ads campaign is simple: Should we spend more? It’s a reasonable question. If a Google Ads or
One of the biggest mistakes law firms make with PPC is assuming the first few weeks tell the full story. A Google Ads campaign launches, leads begin coming in, and
Many law firms invest heavily in PPC advertising through Google Ads, Microsoft Ads, or other paid advertising, but still struggle to answer a surprisingly simple question: which campaigns are actually
For many law firms, the click itself feels like the goal of Google Ad or Microsoft Ads PPC campaigns. In reality, it is only the beginning of a much larger
A plain-English guide for law firms trying to understand how PPC really works.
Used by law firms to evaluate their marketing strategy.
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